Hans Erik Naess (auth.)'s A Sociology of the World Rally Championship: History, PDF

By Hans Erik Naess (auth.)

ISBN-10: 1137405449

ISBN-13: 9781137405449

ISBN-10: 1349487716

ISBN-13: 9781349487714

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Extra info for A Sociology of the World Rally Championship: History, Identity, Memories and Place

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150). With ISC’s main innovator, David Richards, occupied with his new role as manager for the BAR Formula 1 team, ISC consequently revised its entire strategy by closing down its marketing department and emphasising sales operations exclusively. A few years later, in early 2007, ISC consolidated its relationship with Sportfive and its extensive international sales network, ‘dedicated to securing new distribution agreements, to optimise the media exposure for WRC on a global level’ (WRC Fact book, 2008, p.

We not only need to talk to them, but we also need to build a commercial relationship with them. ) Richards was, at that point, ‘convinced that WRC has been largely under-exploited’ (Jenkinson and Sain, 2004, p. 4) and sought some inspiration from Formula 1, whose promotional foundation had been 38 A Sociology of the World Rally Championship created by Ecclestone, as described above. In fact, as two researchers on sports management put it in 2001: Formula 1 Grand Prix racing was to be the formula that led to the development of motorsport business … parallel changes based on that example, of providing a reliable show of competitive quality, were adopted by other branches of motorsport.

2 The Promotional Context Introduction Well into the 1990s, there was a remarkable gap between the potential interest in the World Rally Championship (WRC) around the world (huge) and the efforts to coordinate media production and sport promotion (small). In fact, as late as 1996, each WRC rally still had to find its own partners for the production and broadcasting of images, as well as for the promotion of the event. But then things changed dramatically and the FIA (Fédération Internationale l’Automobile) was forced to take action.

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A Sociology of the World Rally Championship: History, Identity, Memories and Place by Hans Erik Naess (auth.)

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