By Rick Horrow
cross behind the curtain together with your insider’s entry to the high-pressure, high-stakes enterprise recreation.
In Beyond the Scoreboard, Rick Horrow, activity enterprise analyst for Fox activities, Bloomberg television, Bloomberg Businessweek, and the BBC and host of PBS Nightly company Report’s “Beyond the $coreboard,” and Horrow activities Ventures’ vice chairman Karla Swatek take you to the boardrooms, negotiating tables, and govt suites of sport’s so much influential powerbrokers.
Beyond the Scoreboard tackles sport’s hot-button issues head on. You’ll see
• how sponsors degree go back on funding with game businesses;
• how professional groups negotiate with governments to make a stadium deal;
• the influence of the game facility development growth on groups’ backside strains;
• how game brokers attempt to maximize the worth in their in-demand consumers; and
• the influence on groups and fanatics of innovative adjustments in smooth price tag promoting.
even if you're one of many thousands of people that play delusion activities otherwise you simply need to know extra approximately how your favourite groups be sure their thoughts, you’ll learn the way the specialists make offers occur.
And with attractive sidebars and specific interviews from the main strong figures in recreation, together with Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll achieve specialist research from those that have performed management roles in probably the most excessive negotiations and profitable company bargains in recreation background.
There’s no one higher outfitted to provide an explanation for what it takes to be a hit in activity advertising, sponsorships, facility financing, or producing media assurance than Rick Horrow, the activities Professor. In Beyond the Scoreboard, Horrow and Swatek offer you an all-access go to the multibillion-dollar international recreation.
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Encouraged by network chairman Rupert Murdoch, FOX successfully lured away key CBS sports talents, including executive producer Ed Goren, popular announcers John Madden and Pat Summerall, and studio host Terry Bradshaw. Three dozen affiliate stations quickly transferred to the upstart FOX Sports network. Hill knew he wanted to inject a more energetic and theatrical feel to the game productions. He went to work to develop a unique look and 40 Remote-Controlling What You See on Sports TV feel to the NFL broadcasts, extending the Sunday pregame show to a full hour; encouraging his hosts to engage in lively, sports bar–style debates; and even putting a mini football field on the set to demonstrate plays.
He also levied record fines on the New England Patriots and their coach Bill Belichick after evidence surfaced in the fall of 2007 that the team had spied on opponents’ practices, a blatant violation of league policy. In December 2010 Goodell slapped legendary quarterback Brett Favre with a $50,000 fine after Favre was found to have sent lewd photos via text to a Jets hostess during his brief tenure with the team. ’s biggest sports concern. On March 4, the league’s existing collective bargaining agreement with the NFLPA, its players union, expired without a new agreement in place.
The Rise of Cable and Satellite Sports TV Over the last three decades, the growth of sport-specific channels on cable television and satellite TV has provided an electronic cornucopia for sports fans. From sport-specific channels (Golf or Tennis Channel) to Regional Sports Networks featuring teams from discrete geographic areas to league-run offerings such as the NFL Network and NBATV, these days, whatever your sports viewing passion, it’s only a click of the remote away. And it all started with ESPN.
Beyond the Scoreboard: An Insider's Guide to the Business of Sport by Rick Horrow